Empowering individuality, creativity, and culture
Empowering individuality, creativity, and culture

Swarovski Launches Chroma Twist Collection
Built around circularity and sustainable innovation.

Dave Chappelle Returns to Abu Dhabi for One Night
This June 27.

Jude Redefines Minimalist Footwear
Founded by Jurgita Dileviciute and Denitsa Bumbarova.

Louis Vuitton launches the LV BUTTERSOFT Sneaker
With Callum Turner leading the campaign.

Huda Beauty Launches Lip Contour Stain and Faux Filler Jelly Oil

Beauty is a Lifestyle Statement
Cake The Mag’s favourite beauty visuals.

MG ZS Blends Performance with Practicality
Everyday practicality wrapped in compact SUV style.

H&M Beauty Collaborates with CHupa Chups
A limited-edition beauty collection.

Amanda Baldwin on Leading Olaplex Into Its Next Era
An exclusive Cake The Mag interview with CEO Amanda Baldwin on leadership, the future of the brand, and more.

Summer 2025 Beach Bag Essentials
Everything you need for sun, sand, and staying radiant.

Glossier Teams Up with KATSEYE for the Launch of Lip Glaze
Just in time with their Gnarly glossy-lip performances.

YSL’s Le Vestiaire des Parfums is Inspired by Iconic Fashion
From the revolutionary tuxedo to the fluid lavallière.

Gentle Monster Introduces 2025 Pocket Collection
Including a standout collaboration with Bratz.

Gucci Launches New Bloom Parfum
A deeper, more intense interpretation.

Birkenstock and Maharishi Launch Terrain-Ready Collection
A sandal engineered for both performance and practicality.

10 Cafés in Amman We Keep Going Back To
A Cake The Mag round up.

PUMA Mostroverse Spotlights MENA Creatives
A visual and cultural exploration.

Aaron Taylor-Johnson is OMEGA’s Brand AMbassador
“I place significant value on relationships that are genuine and built on mutual passion and respect.”

Brunello Cucinelli Strips Back for High Summer
Blending traditional craftsmanship with contemporary ease.

COS Unveils its Summer Collection
From flowing summer dresses to tailored separates.