Empowering individuality, creativity, and culture
Empowering individuality, creativity, and culture

MG ZS Blends City Style With Everyday Functionality
With thoughtful design, essential tech, and comfort.

Google Partners with Gentle Monster for AI Smart Eyewear
A turning point for extended reality wearables.

Summer Fridays Adds “Pink Guava” to Its Lip Butter Balm Range
Available from June in the Middle East.

LYMA’s Journey to Luxury Skin Innovation
An exclusive Cake The Mag interview with founder Lucy Goff.

The It-Girl Edit of Must-Have Shades
A curated list by Cake The Mag.

H&M Beauty Launches Summer Fragrances
Centering around indulgent, sweet notes.

In Review: The Cullinan at Jumeirah Marsa Al Arab
Dinner with a view.

Vilhelm Parfumerie Introduces Three Scents Inspired by Hannibal
Introducing Great Lord, Sun Cities, and Chimilka.

Les Benjamins Teams Up with PlayStation
Presenting a streetwear collection.

Hindash Named Guerlain’s First Middle East Make-Up Ambassador
Representing the Maison across regional campaigns, events, and content.

Vilebrequin Channels the Spirit of 1975 for Summer 25
Featuring metallic swimwear, sequins, lamé fabrics, and retro cuts.

Henry Jacques Launches Cologne-Inspired Line
Debuting two fragrances.

The Galaxy S25 Edge Is a Dream Phone for Creators
With just the right features to make producing content easier, more accessible, and more dynamic.

adidas Originals and Willy Chavarria unveil SS25 collection
With ready-to-wear apparel and footwear.

Maison Francis Kurkdjian Introduces “Kurky”
A playful, lighthearted, and purposefully offbeat fragrance.

Ray-Ban Meta Glasses Launch in the UAE
With a takeover at Gitano Beach Club.

Boucheron Introduces the Quatre Classique Tube Collection
With a new campaign featuring ambassadors Alexa Chung, Mila Al Zahrani, Han So-Hee, and Xiao Zhang.

Converse and Kenzo Team Up for Chuck 70 Collection
Releasing a limited footwear collection.

Roksanda and & Other Stories Launch Collaborative Collection
Designed with summer in mind.

Cake The Mag’s Favourite SPFs This Summer
For the face, body, and hair.